I believe that there is an area of dissatisfaction within most people that I call the Itch. This feeling that tells you something is not as good as it could be niggles away at us. It is trying to tell us what we need to be doing in order to feel fulfilled. But it can be hard to recognise the direction in which the Itch is trying to move us. In some ways we do not want to locate it because we fear that finding it might separate us from The Herd. We have been brought up to believe that The Herd keeps us secure. But unless you scratch your Itch you will always have the feeling that there is more to life than you are currently experiencing. You will continue to feel that you are missing out.
Having coached over 1,000 people over the past 25 years I do not believe that scratching your Itch makes you less secure. In fact I know that the opposite is true. When you find and scratch your Itch you start to express who you are. Giving full expression to your unique talents and abilities releases your potential to achieve fulfilment in your life. It is this release that empowers those who scratch their Itch to find meaning and to achieve greater personal prosperity.
The Challenges You Face
If you’re like most people the challenge you face is that you’re too familiar with yourself. You know your thoughts and the conclusions you have reached too well. You have told yourself many times, “that’s not possible for someone like me.” (But how do you know it’s not possible if you have not tried it?) You may also have a tendency to underestimate the value of your talents, abilities and strengths. When you come to self-analyse it’s like standing too close to a camera, the image becomes blurred, out of focus. Without clear views it is impossible to move forward.
You need to find a way to stop your thoughts going round in circles and hindering your progress. You need to get out of your own way – to find a way to scratch your itch.
My job is to show you how to scratch your itch. I am lucky because I’m a natural rebel, I was prepared to take a gamble, but I’ve still been able to help many others who wanted a safer route.
Who Gets the itch?
Everyone gets the itch at some time in their lives, some get it worse than others. It attacks CEOs, Engineers, Draughtsmen, PAs, Accountants, Lawyers, Secretaries, Traders, Mechanics, Gardeners, Sales People, Tekkies, Sports People, Chefs, even Coaches – everyone is susceptible. The point to bear in mind is that you are unique. Your rebellious itch is not the same as anyone else’s; only you can scratch it. However, you can get help from others who have managed to scratch their itches and discovered their paths to happiness and prosperity.
When Do People Get the itch?
It can come on at any time, but it is most likely to affect you when you are bored, when you’re relaxing, when you’re daydreaming or when you’re fantasising with friends. These are typically times when we allow our imagination to see how wonderful life could be – if only…….
But here’s the thing – for some people life is really wonderful. Don’t kid yourself that these are just wealthy people, or people who have struck lucky, or people who were born with silver spoons in their mouths, or people who have found a vocation of some sort. No, most of the people for whom life is wonderful most of the time, are people who have scratched their itches, visualised how they would love their lives to be and then made it happen.