Author DavidFerrers

Author DavidFerrers

How Outstanding Leaders Compose Inspiring Speeches

President John F. Kennedy speaks at Rice Unive...

Image via Wikipedia

Outstanding leaders like Winston Churchill, John F. Kennedy, Mahatma Gandhi, Warren Buffett, Steve Jobs and Nelson Mandella, make inspiring speeches in order to galvanise their audiences into action.

Inspiring speeches don’t just happen, they are carefully crafted. The crafting follows a formula that works like this:

1. Decide what you want the audience to DO after your speech – visualise them taking the desired action.

2. Decide what you want your audience to FEEL that will make them want to do what you want them to do. Calculate what will inspire them to feel that way.

3.  Write down your main message, not as a speech but just as a sales point. Perhaps it is the centre of a mind map.

4. Write down the supporting points that will give reasons and evidence as to why your audience should believe and act on your main point.

5. Think of a visual image that will make each point memorable and inspiring.

6. Decide on the order in which you will deliver your points. These should build up to a crescendo on the main point at the end of your speech. The point you want the audience to remember and be inspired to act upon.

Great leaders take time over the composition of their speeches so as to insure that they are attention grabbing, inspiring and acted upon.

The same technique can, of course, be used for the preparation of presentations.

Where Outstanding Leaders Get Their Power

Have you ever noticed how some leaders seem to have a great deal of power? This power seems to flood out of them. It is as if it is embedded in their bodies. When they speak their words demand attention and respect. When they just walk into a room they enter with an aura of power.

Where does this power come from? And, how do they manage to generate it all of the time? What is their secret?

Human power comes from the feelings that we broadcast. I am not talking about physical power, but about the power of presence. So where does this power come from?

It comes from the feelings within you because you cannot convincingly broadcast feelings that you do not possess. This is why all who aspire to be leaders need to first know themselves and believe in themselves. Good leaders have been on a journey of self-discovery. They are probably engaged in that journey of self-discovery for most of their lives.

So, what are the feelings that you need to generate in order to possess power?

First, you need to feel sure of yourself. This feeling comes from a real understanding or who you are, what you stand for, where you come from, why you are important and how you make a difference to those you lead. You need to feel sure of your values and of the foundations of your opinions.

Second, you must know and understand what you are talking about. You do not have to be one hundred percent right all of the time, but you need a good grounding in the subject.

Third, you need to believe in your mission to lead your team to a better place. You need a vision of what that place looks like, and the strategy by which you will travel to that place.

Everything you think, say and do needs to be expressed with enthusiasm, energy and certainty. It is the energy and certainty that are the source of power for all leaders.