Outstanding leaders like Winston Churchill, John F. Kennedy, Mahatma Gandhi, Warren Buffett, Steve Jobs and Nelson Mandella, make inspiring speeches in order to galvanise their audiences into action.
Inspiring speeches don’t just happen, they are carefully crafted. The crafting follows a formula that works like this:
1. Decide what you want the audience to DO after your speech – visualise them taking the desired action.
2. Decide what you want your audience to FEEL that will make them want to do what you want them to do. Calculate what will inspire them to feel that way.
3. Write down your main message, not as a speech but just as a sales point. Perhaps it is the centre of a mind map.
4. Write down the supporting points that will give reasons and evidence as to why your audience should believe and act on your main point.
5. Think of a visual image that will make each point memorable and inspiring.
6. Decide on the order in which you will deliver your points. These should build up to a crescendo on the main point at the end of your speech. The point you want the audience to remember and be inspired to act upon.
Great leaders take time over the composition of their speeches so as to insure that they are attention grabbing, inspiring and acted upon.
The same technique can, of course, be used for the preparation of presentations.