Author DavidFerrers

Author DavidFerrers

How Debbie went from being a PA to life on a beach

Discover how you can transform your life like this pa who reinvented herselfIt was just over three years ago that Debbie cornered me on my way out of a corporate coaching session.

As I walked down the corridor she suddenly appeared beside me: “Everyone seems to be enjoying the coaching you’re doing with them,” she started shyly.

“I’m pleased to hear that,” I replied.

“Yes, they all say they find their sessions very valuable as well.” She smiled, “Eye opening, one of them said.” There was an awkward pause. It was obvious that she was searching for words. Then she blurted out, “do you do private work?” Before I could answer, she hurried on. “I mean could I have a session with you.”

“Yes, of course.” I smiled to encourage her.

“Will it be very expensive?” She asked.

“Well, the first session is what I call a ‘getting to know you’ session. It allows me to ascertain whether I can meet your needs and we decide mutually whether we are compatible, in a coaching sense.” I paused, “I don’t charge for the first session.”

“Oh, that would be wonderful!” her face lit up. “When could we do that?”

We fixed a date for the following week.

Debbie was PA to the Chief Executive of the large corporation where she worked. She was very well organised, but she was also very frustrated. She felt that there must be more to life than trudging into the office every morning and slaving away; being confined within four walls for eight hours.

The First Step

At our first session Debbie kept saying that she wanted to express herself, to be herself. But she could not define what expressing herself was like.

I took her through a process I use in my Discover Your Passion workshops that starts with defining what you love to do. This is often much harder than it sounds because there is seldom just a single thing that you love to do. In Debbie’s case she loved outdoor exercise, meeting people, behaving gregariously and organising people and events. She also liked just hanging out with people and being outdoors; but at the same time she was ambitious.

My next questions were around, “who needs someone who loves doing what you do?”

“People enjoying the outdoors,” she replied. Then she added hastily, “But I don’t want to be a holiday rep and I don’t have any outdoor pursuits qualifications.”

Long Story Short

After much further discussion she settled on the idea that she would like to have a beach bar, on a nice sandy beach somewhere where the sun always shines, So, her next holiday she set off for the Far East to visit four countries in two weeks so she could scout out the possibilities.

She came back very excited and nervous. She had found a location where she could build a beach bar, but it was going to cost more than she possessed to set it up.

I helped her write a business plan and sent her off to talk to her family and any relatives who might be prepared to make an investment in her business.

Her excitement and enthusiasm helped her raise the capital she needed. She resigned from her job, and set off, excited and scared, but determined to follow her plan.

Result

Debbie worked very hard at her business. The first year she nearly gave up and came home. But she has that bloody-minded persistence that entrepreneurs need and she stuck it out. Her bar became famous for it’s music, fun and hospitality.

Debbie now owns three beach bars.

What about you?

Are you going to dream on, or are you going to take the first step and discover what you love to do? It may simply be another type of job, or it may be a business of your own.

Or, if you live outside the UK, you could get the book from Amazon.

Disclaimer: this is a true story from my files, but the description of the main character has been altered to protect her identity.

 

What is the best way to start a business of my own

Discover what you love doing and how to make that into a successful businessWhen you start your own business you open the door to being able to live your life exactly as you please. You could be able to go where you want, when you want, with whom you want.

The key is to make sure that your business in sufficiently profitable to support your desired lifestyle. Let’s see how you could do that.

Rosie Metcalf had an ordinary, not very fulfilling, not very well paid job. However, Rosie loved messing around in the kitchen,  She just loved trying out different ingredients, combining them in novel ways, creating flavours and inventing recipes. The question she kept asking herself was: “how can I earn a good living from my unique recipes?”

She knew that she didn’t want to work in a restaurant under a chef. She also knew that she didn’t want to do a cookery course of any kind. But, what did she want to do?

She decided that she wanted to cook inventive recipes for other people’s enjoyment. But, how could she do that? She decided that she must find a way to make her love of inventing recipes into a business.

Her first step was to create and write down 20 recipes. Then she made them into a selection of menus. Then she went online and started a blog, “Let me cook inventive recipes for your dinner party with a difference, in this area.” She put her original menus on the blog and invited people to book her to cook in their kitchen for an evening.

To her surprise and delight she got two bookings within a couple of weeks.

Rosie kept the business going for two years and then she started her international cooking school, Invent Your Own Recipes. With this business she now runs courses all over the world.

What can you learn from Rosie’s story?

First, Rosie was clear about what she loved doing. When you love what you are doing the passion takes over and you get swept along by your own energy. it becomes imperative that you find an outlet for your energy.

Second, she built her own style of cooking “inventive recipes” into a brand. It was slightly different, original.

Thirdly, she clearly defined her target market – people who like to give dinner parties and want something a bit different to offer their guests.

Fourth, she built her blog, her medium of communication, to appeal to local people who could afford to give dinner parties and liked to be slightly original.

How to solve the hardest part of starting a business

Without a doubt the hardest part of starting a business of your own is deciding what you want to do.

Rosie’s secret was that she followed her passion. But most of us find it difficult to isolate that passion. We tend to have many interests and likes, but find it almost impossible to isolate the one interest that we can get passionate about.

Often our passion is only revealed when we dig into an interest and find out what it is about that interest that keeps us engaged, keeps us coming back.

The Discover Your Passion 1-Day workshop is an economical way to spend a day with a top life coach. You will peal off the layers of doubt and uncertainty. You will get clear about what you really love to do and can get passionate about. You can find details about the next workshop here – just click the link or you could do nothing and just go on feeling frustrated and uncertain about what to do.