Author DavidFerrers

Author DavidFerrers

What is the best way to get customers for my business?

Discover how to get customers for your business - Meaningful Answers blog by Life Coach David FerrersWhen you really know your customer everything you communicate about becomes a like a personal letter to that person. It becomes much, much easier to communicate with your target audience.

Notice that I said, “know your customer,” singular. It is very important that you see your customers as a tribe of very similar people. You need to know the queen bee in that tribe intimately. Once you establish that relationship everything you say will be influenced by your desire to build a closer relationship.

In a way successful marketing is about building a loving relationship between you and your queen bee.

Defining Your Customer

Your relationship with your customer starts with you defining who this person is.

The first step is to ask yourself, “who needs my product or service?” Write down your answers to

questions like these that will help you to visualise your customer:

“Who have I seen buying a product like mine?”

“Who have I noticed enjoying a service like mine?”

“Who have I seen at seminars or workshops about a product like mine?”

“Who have I seen at places where people buy products like mine?”

“Who have I seen buying or reading books about products like mine?”

Get Even More Precise Details About Your Customer

Once you have a rough idea who your queen bee is you need to get more specific about her. Write down your answers to these questions:

“How old is she (he)?

“Where does she live?”

“What does she enjoy?”

“What sort of work does she do?”

“What hobbies does she pursue?”

“What are her tastes in food?”

“What sort of TV programmes or movies does she watch?”

“Is she single, married, in a relationship?”

“Is there something specific that gives her life meaning?” This is a key question because this will be a particularly hot positive emotion button with her.

“Is there something specific that she needs.” Read the previous article about How To Turn What You Love Into a Brand paying particular attention to the section on the Two Types of Motivation That Drive Customers.

Making Your Customer a Real Person

You now need to make your customer into a real person. What I do is to find someone whom I already know who has an exactly parallel profile to the one I created when I did the exercises above.

I then study what she does, what she likes, her taste in food, her hobbies and relaxation activities, what she wears etc. I go on thinking about that person until I feel that I really understand and know her like a best friend. Once I even went so far as to take a queen bee out to dinner so that I could find out more about her by talking to her. I told her what I was doing and she joined in the fun. As I paid the bill she told me that she had uncovered a lot about herself that was valuable to know.

Discover how to build relationships with your customers - really get to know your customers so that you can communicate with them persuasively to get them to buy your product or service - Meaningful Answers blogGet Intimate With Your Customer

Write a love letter to her or him. You will never send the letter, but it will help you to find words that express the benefits of your product or service that are credible and persuasive. (I will tell you more about how to write persuasive copy in later articles.)

Finish your letter with a call to action. Find a way of persuading your customer to satisfy their need by doing something you want them to do.

Above all it is important to be a real live, friendly, helpful human being when you communicate with your customer. Make sure that what you do is fun and enjoyable. People are more open, more relaxed, more easily persuaded when they are having fun.

The entertainer Bruce Forsyth had a magical ability to persuade people to do daft things on television. His subjects would actually enjoy acting the fool and being a source of laughter for the audience. He got people into this state by quickly making them feel “at home,” relaxed and part of an enjoyable occasion. It is your task to do the same with your customers.

As I said at the beginning, “When you really know your customer it becomes much, much easier to communicate with them and persuade them of the benefits of your product or service so that they buy from you.”

When you offer someone something that they need in language that is their language, they will buy from you. The key is to really know your customer.

If you’d like to know more about yourself, what you’re really good at and how to find customers who need what you offer – you might like to attend one of my low cost Discover Your Passion 1-day workshops.

What To Do About Career Frustration

Discover what you can do to overcome frustrations at work and build a successful careerThere is a lot you can do about feeling frustrated about your career and how much you earn. Let’s go step by step through the process that many others have followed with success.

The first important point is that your feeling of frustration is a negative feeling. This is not all bad because your frustration gives you a strong motivation to move on from your current situation. However, this is what I call “away motivation,” it will only motivate you away from your current situation. It will not propel you towards the much better career path that will give you work satisfaction and earn you more money.

Know Thyself

This aphorism was widely used by the ancient Egyptians and Greek philosophers like Plato. So it has a strong wisdom pedigree. But, how do you get to know yourself and why is this important?

The answer is to observe yourself, to get to know what you love to do. Make a note of the times when you feel especially happy, what’s going on? Notice when you feel a sense of achievement, what are you doing when that feeling arises?

You may be aware that your energy levels go up and down during the day. Sometimes you feel lethargic or bored, and any sort of activity seems to require a special effort. Yet there are other times when you feel full of beans, you actively seek out things to do. What made you feel that way? What happened just before you got that surge of energy? These are key moments in self-understanding because they tell you what you love to do.

Why Loving What You Do Is The Key To Career Success

When you love what you do you are filled with purpose and energy, you can’t wait to get down to work. The work is intellectually stimulating, challenging and rewarding. At the end of the day you have a sense of having done something meaningful with your life.

Loving what you do is very similar to loving another person. You get the same surges of energy. You have the same desire to be closely engaged with what you do. You look for opportunities to please your colleagues and clients.

Can you see how being in love with what you do would be completely different and much more life-enhancing than the frustration that you feel at the moment?

I have coached over one thousand people during the last twenty five years. Many of these clients initially suffered from career frustration which they have managed to transform into career satisfaction. I regard the ability to make this transformation as so important to our sense of well-being and happiness that I have written a book about it which is available on Amazon. It was reading books like this one that started me on the journey from a corporate career that was becoming increasingly frustrating to starting my own business thirty years ago.

How To Ensure That You Choose The Right Career

Like many others I started my personal journey to career satisfaction by doing research, Googling, reading books, blogs and magazine articles. All of this was helpful because it gave me the belief that it is possible to build a more rewarding career and create a better life for yourself.

However, I did not manage to take the important steps towards a better life until I started working with other people. The reason for this is quite simple. When you work on your own you tend to go on asking yourself the same questions, like, “what would I love to do?” or “What will give me job satisfaction?” It is very, very difficult to actually drill down into one’s own being to discover what you really want. This deeper self understanding tends to come much more easily when other people ask you questions that dig more deeply into your persona and elicit those light bulb moments when you say, “Ah I see, yes, that is actually what I really enjoy about…..”

Asking questions that elicit deeper self-understanding is what good coaches do, we take you deeper into yourself to find the “hidden depths” of your being. Once you find what is meaningful for you it becomes much easier to build a satisfying and rewarding career.

The easy way to get to work with a top Life Coach is to attend one of my regular, low cost, Discover Your Passion 1-Day Workshops. Your small investment will pay big dividends.