The problem for most businesses when a recession strikes is FEAR. It creeps into the very bones of the business and paralyses the thinking of the managers. Once they’re paralysed their behaviour becomes introspective. They start to look at themselves and ask, “what’s wrong?”

The disease has got a hold. The bean counters will start to advise cost cutting to save money. (In October 2008 two car manufacturers announced three day working weeks in Swindon and Sunderland.) This happens at the very moment when investment in sales promotion is most desperately needed.

Not just any old sales promotion, but EFFECTIVE ways of getting people to spend money buying your offerings.

Yes, there are sales promotion marketing techniques that cause people to buy, even when they are short of money. Never forget that when people really want something they convince themselves that it is a necessity, and they find the money. Go on, admit it, you’ve done that!

There are marketing techniques that have been learned by people who have survived and prospered in previous recessions in 1991/2, and even as far back as 1973/4. The leader of the Insiders’ Circle is still here to tell the tale. He has a “little black book” of carefully husbanded sales promotions that worked in those recessions. He only shares this hard-won information with the members of his Circle.

Fear is an insidious emotion. It creeps through the dark times of the night like a poison gas. It cramps the thinking of logical men. It prevents people from taking the positive actions necessary for success.

There is now shame in being infected by anxiety. But every business will suffer if its leaders do not take strong and effective action to move it forward.

The best way to overcome your fears is to surround yourself with positive people who know what they’re doing. People who know what works. People who can keep you positive and provide you with the clear thinking and proven strategies that succeed when others fail.

You don’t have to believe any of this. You can try it for yourself to see whether it makes a difference. All you have to do is fill in the form below and you will receive a free invitation to an Insiders’ Circle meeting within a few minutes.

P.P.S. You don’t have to go anywhere to attend a Insiders’ Circle meeting. Your first meeting will happen online. Everyone, including you, will talk and watch presentations right on your computer screen. You will receive full instructions with your Temporary Members pack.