Best Business Answers

Best Business Answers

What is the best way to start a business of my own

Discover what you love doing and how to make that into a successful businessWhen you start your own business you open the door to being able to live your life exactly as you please. You could be able to go where you want, when you want, with whom you want.

The key is to make sure that your business in sufficiently profitable to support your desired lifestyle. Let’s see how you could do that.

Rosie Metcalf had an ordinary, not very fulfilling, not very well paid job. However, Rosie loved messing around in the kitchen,  She just loved trying out different ingredients, combining them in novel ways, creating flavours and inventing recipes. The question she kept asking herself was: “how can I earn a good living from my unique recipes?”

She knew that she didn’t want to work in a restaurant under a chef. She also knew that she didn’t want to do a cookery course of any kind. But, what did she want to do?

She decided that she wanted to cook inventive recipes for other people’s enjoyment. But, how could she do that? She decided that she must find a way to make her love of inventing recipes into a business.

Her first step was to create and write down 20 recipes. Then she made them into a selection of menus. Then she went online and started a blog, “Let me cook inventive recipes for your dinner party with a difference, in this area.” She put her original menus on the blog and invited people to book her to cook in their kitchen for an evening.

To her surprise and delight she got two bookings within a couple of weeks.

Rosie kept the business going for two years and then she started her international cooking school, Invent Your Own Recipes. With this business she now runs courses all over the world.

What can you learn from Rosie’s story?

First, Rosie was clear about what she loved doing. When you love what you are doing the passion takes over and you get swept along by your own energy. it becomes imperative that you find an outlet for your energy.

Second, she built her own style of cooking “inventive recipes” into a brand. It was slightly different, original.

Thirdly, she clearly defined her target market – people who like to give dinner parties and want something a bit different to offer their guests.

Fourth, she built her blog, her medium of communication, to appeal to local people who could afford to give dinner parties and liked to be slightly original.

How to solve the hardest part of starting a business

Without a doubt the hardest part of starting a business of your own is deciding what you want to do.

Rosie’s secret was that she followed her passion. But most of us find it difficult to isolate that passion. We tend to have many interests and likes, but find it almost impossible to isolate the one interest that we can get passionate about.

Often our passion is only revealed when we dig into an interest and find out what it is about that interest that keeps us engaged, keeps us coming back.

The Discover Your Passion 1-Day workshop is an economical way to spend a day with a top life coach. You will peal off the layers of doubt and uncertainty. You will get clear about what you really love to do and can get passionate about. You can find details about the next workshop here – just click the link or you could do nothing and just go on feeling frustrated and uncertain about what to do.

What is the best way to get customers for my business?

Discover how to get customers for your business - Meaningful Answers blog by Life Coach David FerrersWhen you really know your customer everything you communicate about becomes a like a personal letter to that person. It becomes much, much easier to communicate with your target audience.

Notice that I said, “know your customer,” singular. It is very important that you see your customers as a tribe of very similar people. You need to know the queen bee in that tribe intimately. Once you establish that relationship everything you say will be influenced by your desire to build a closer relationship.

In a way successful marketing is about building a loving relationship between you and your queen bee.

Defining Your Customer

Your relationship with your customer starts with you defining who this person is.

The first step is to ask yourself, “who needs my product or service?” Write down your answers to

questions like these that will help you to visualise your customer:

“Who have I seen buying a product like mine?”

“Who have I noticed enjoying a service like mine?”

“Who have I seen at seminars or workshops about a product like mine?”

“Who have I seen at places where people buy products like mine?”

“Who have I seen buying or reading books about products like mine?”

Get Even More Precise Details About Your Customer

Once you have a rough idea who your queen bee is you need to get more specific about her. Write down your answers to these questions:

“How old is she (he)?

“Where does she live?”

“What does she enjoy?”

“What sort of work does she do?”

“What hobbies does she pursue?”

“What are her tastes in food?”

“What sort of TV programmes or movies does she watch?”

“Is she single, married, in a relationship?”

“Is there something specific that gives her life meaning?” This is a key question because this will be a particularly hot positive emotion button with her.

“Is there something specific that she needs.” Read the previous article about How To Turn What You Love Into a Brand paying particular attention to the section on the Two Types of Motivation That Drive Customers.

Making Your Customer a Real Person

You now need to make your customer into a real person. What I do is to find someone whom I already know who has an exactly parallel profile to the one I created when I did the exercises above.

I then study what she does, what she likes, her taste in food, her hobbies and relaxation activities, what she wears etc. I go on thinking about that person until I feel that I really understand and know her like a best friend. Once I even went so far as to take a queen bee out to dinner so that I could find out more about her by talking to her. I told her what I was doing and she joined in the fun. As I paid the bill she told me that she had uncovered a lot about herself that was valuable to know.

Discover how to build relationships with your customers - really get to know your customers so that you can communicate with them persuasively to get them to buy your product or service - Meaningful Answers blogGet Intimate With Your Customer

Write a love letter to her or him. You will never send the letter, but it will help you to find words that express the benefits of your product or service that are credible and persuasive. (I will tell you more about how to write persuasive copy in later articles.)

Finish your letter with a call to action. Find a way of persuading your customer to satisfy their need by doing something you want them to do.

Above all it is important to be a real live, friendly, helpful human being when you communicate with your customer. Make sure that what you do is fun and enjoyable. People are more open, more relaxed, more easily persuaded when they are having fun.

The entertainer Bruce Forsyth had a magical ability to persuade people to do daft things on television. His subjects would actually enjoy acting the fool and being a source of laughter for the audience. He got people into this state by quickly making them feel “at home,” relaxed and part of an enjoyable occasion. It is your task to do the same with your customers.

As I said at the beginning, “When you really know your customer it becomes much, much easier to communicate with them and persuade them of the benefits of your product or service so that they buy from you.”

When you offer someone something that they need in language that is their language, they will buy from you. The key is to really know your customer.

If you’d like to know more about yourself, what you’re really good at and how to find customers who need what you offer – you might like to attend one of my low cost Discover Your Passion 1-day workshops.