The key is to make sure that your business in sufficiently profitable to support your desired lifestyle. Let’s see how you could do that.
Rosie Metcalf had an ordinary, not very fulfilling, not very well paid job. However, Rosie loved messing around in the kitchen, She just loved trying out different ingredients, combining them in novel ways, creating flavours and inventing recipes. The question she kept asking herself was: “how can I earn a good living from my unique recipes?”
She knew that she didn’t want to work in a restaurant under a chef. She also knew that she didn’t want to do a cookery course of any kind. But, what did she want to do?
She decided that she wanted to cook inventive recipes for other people’s enjoyment. But, how could she do that? She decided that she must find a way to make her love of inventing recipes into a business.
Her first step was to create and write down 20 recipes. Then she made them into a selection of menus. Then she went online and started a blog, “Let me cook inventive recipes for your dinner party with a difference, in this area.” She put her original menus on the blog and invited people to book her to cook in their kitchen for an evening.
To her surprise and delight she got two bookings within a couple of weeks.
Rosie kept the business going for two years and then she started her international cooking school, Invent Your Own Recipes. With this business she now runs courses all over the world.
What can you learn from Rosie’s story?
First, Rosie was clear about what she loved doing. When you love what you are doing the passion takes over and you get swept along by your own energy. it becomes imperative that you find an outlet for your energy.
Second, she built her own style of cooking “inventive recipes” into a brand. It was slightly different, original.
Thirdly, she clearly defined her target market – people who like to give dinner parties and want something a bit different to offer their guests.
Fourth, she built her blog, her medium of communication, to appeal to local people who could afford to give dinner parties and liked to be slightly original.
How to solve the hardest part of starting a business
Without a doubt the hardest part of starting a business of your own is deciding what you want to do.
Rosie’s secret was that she followed her passion. But most of us find it difficult to isolate that passion. We tend to have many interests and likes, but find it almost impossible to isolate the one interest that we can get passionate about.
Often our passion is only revealed when we dig into an interest and find out what it is about that interest that keeps us engaged, keeps us coming back.
The Discover Your Passion 1-Day workshop is an economical way to spend a day with a top life coach. You will peal off the layers of doubt and uncertainty. You will get clear about what you really love to do and can get passionate about. You can find details about the next workshop here – just click the link or you could do nothing and just go on feeling frustrated and uncertain about what to do.