There are five fundamentals to all successful marketing. Each one is of equal importance:

1. Strip Your Customers - develop and intimate “under their skin” understanding of the needs, desires and interests that make them buy.

2. Bait Your Hook - microscopic analysis of your product or service to discover the unique benefits that draw customers to it like a magnet. Tip: other people will nearly always see things that you don’t see yourself.

3. Excite Your Customers - generate a message that attracts, excites and convinces your customers that they must have your offering.

4. Stand in the Traffic - place your offering where your customers cannot avoid seeing it and starting to get excited about the prospect of ownership.

5. Keep on Calling - you may have to call on each prospect five times or even ten times to make a sale. Keep calling and keep offering more and more exciting inducements to buy.

Increase Your Effectiveness and Decrease Your Costs

Direct Response is the ONLY effective way to market. Why? Because it is the only MEASURABLE way to market your product or service. Because it is the only way you can repeat your messages and know that you are not wasting your money.

The Six Most Common Marketing Mistakes

1. The belief that “my customers are different”. People are moved to respond by the exact same collection of factors. Their emotions are the same, they respond to arguments and benefits the same. It doesn’t matter whether they are young or old, rich or poor, educated or ignorant, politicians or policemen they share the same collection of feelings.

2. Assumptions - to assume because your competitor is doing something that it works. Or because an expert suggests something that it will work. Or because you read it in a book it will work. Or, or, or - the only way is to test, test, test until you know.

3. Long copy doesn’t work - the people who MEASURE the effect of every £ spent virtually never rely on few words. Would this message make you buy? “Here’s my product. Give me your money.” To create customers you have to make them FEEL right and allow them to RATIONALISE to themselves that they are making a sensible decision.

4. Cold calling - if people aren’t interested, if they do not have a need, if they’re not in the mood to buy, no amount of cold calling will persuade them differently. This is particularly true if they don’t know you. It makes more sense to spend your money generating leads from interested people than to waste it calling people and interrupting them as they’re going about their business.

5. A picture is worth a thousand words - want to bet? I will bet my thousand words against your best picture any time you wish. When it comes to selling words say more than pictures. When did you last stand in front of a customer and just show them a picture?

6. If I spend more on marketing I will make more sales - you might, but only if the extra expenditure was well aimed and the message was a proven winner.

The ONLY Way to Prosper….

The people whose businesses make the most money are good marketeers. The understand their customers intimately. They know the real benefits of their products or services. They know the feelings and thoughts they need to generate within their customers in order to get them to buy. They know the best places to communicate with their customers. They know what to say, how to say it and when to say it. They also know how often and at what intervals to contact their customers. And they know the greatest sales secret and biggest money saver of all….

These are just a sample of the benefits you’ll get as a member of my Insider’s Circle. You can experience the benefits for yourself by Test Driving Membership FREE of charge. Just complete the short form below and I’ll send you an invitation.

P.P.S. You don’t have to go anywhere to attend a Insiders’ Circle meeting. Your first meeting will happen online. Everyone, including you, will talk and watch presentations right on your computer screen. You will receive full instructions with your Temporary Members pack.