“Know your prime prospect” was the first dictum of the great advertising man Bruce Barton, founder of the world famous advertising agency Batten, Barton, Durstine and Osborn.This was one of the hard schools in which Insiders’ Circle founder David Ferrers cut his marketing teeth.

Your customer, your “prime prospect,” is the provider of the money on which the prosperity of your business depends. You MUST understand the thoughts and feelings of each and every one of your customers. It is only when you have this intimate knowledge of the workings of their minds and emotions that you can make them buy your offering.

So, how do you find out everything that it’s essential to know about your customers? There is only one way - you have to study their behaviour. Consumer research is the foundation on which all effective marketing is based. It doesn’t matter whether your customers are business people, housewives, restauranteurs or dustmen you must understand their thinking and the feelings that make them BUY.

Guess-work is a sure way to waste cash. Assumptions will not do when it’s your heard-won money being spent on marketing. Never spend a penny before you clearly and fully understand what is going on inside your customers.

What form of research should you use? The short answer is, research that will give you the essential information you need. It doesn’t have to be complicated or expensive but it needs to give you the understanding to be able to make sales.

When you develop your marketing thinking in a group like the Insiders’ Circle you gain many different perspectives on the way people think and feel. You have opportunities to test your thoughts. This testing allows you to hone and refine your ideas before you put your marketing strategies to the acid test of the market place.

By constantly seeing how other members of the Circle are thinking and behaving, and by learning different ways that businesses are influencing their customers to spend money, your own thinking will be shaped and sharpened. Your marketing will become effective in persuading your customers to buy from you.

This is an exciting time for businesses of all types. You can prosper in times like this, but to do so the only way to guarantee sales and therefore your prosperity is consumer research. That is the only way to guarantee that you ring the right bells with your customers when you promote your business.

Research to learn about customer behaviour is a major topic on the agendas of Insiders’ Circle meetings. You will learn a lot more about this essential aspect of marketing when you attend Circle meetings. See for yourself the value of the Insiders’ Circle - sign up for your FREE trial membership now!

P.P.S. You don’t have to go anywhere to attend a Insiders’ Circle meeting. Your first meeting will happen online. Everyone, including you, will talk and watch presentations right on your computer screen. You will receive full instructions with your Temporary Members pack.