Today I Briefed a Designer to Create a Cover for My New Book

You may have noticed that the cover design that went with the first article in this series that is entitled “Coaching Yourself to Create a Bestseller” is a somewhat amateur effort. I mocked up that cover myself so that I had something to use to illustrate the book. It helped to give the project life for me.

Today I decided, in the middle of writing a chapter of the book, that I would like to brief a designer to produce a more professional looking cover. I should explain that a close relative has recently completed a university degree course in design. He obtained a good degree. It is nice to be able to give him interesting work and also to have an opportunity to pay him.

This was what I wrote in my brief:

Hello Dan,

“My new book is entitled: “Coaching Yourself to Create a Bestseller.” 

“It is aimed at authors who have not yet had a book published or who have had a book published that did not sell well.”
 
“The book covers the writing, the publishing and the marketing of a book in a way that will get it to sell well.”
 
“A thought, in the back of my mind, is that this could lead to a series of ‘Coaching Yourself’ books, e.g. Coaching Yourself to Super Self-Confidence or Coaching Yourself to be an Outstanding Leader. Therefore the words ‘Coaching Yourself’ could be a logo that runs across all the book titles, front covers, blog banners, twitter banner etc.”
 
“As I am writing the book I am also blogging about what I am doing to create pre-sales.”
 
“This is my effort at producing a cover size 1,400 px wide:
 

Would you like to have a go at improving on this.”
 
I find that taking time out from writing the book’s text to write these blog posts and to do research helps to make the project more real and energises me.

About David Ferrers

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